Use cases | Aligator Media Monitoring and Reputation Intelligence

Monitor brand health

Stay on top of every mention even if not tagged

Track key PR metrics like volume, reach and sentiment

Real-time, news, social and customer reviews unified feed

Demo how it works

Features for brand health monitoring

Dashboard

Get the latest highlights at a glance. Customizable and perfect for busy executives or daily check-ins.

Arabic monitoring

Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.

Executive Summary

A concise and clear summary of all your mentions in a selected time range along with prominent positive and negative themes.

Reputation score

One number to measure your PR success simplified through our very own reputation algorithm.

Reach

Monitor the total reach of articles and posts that mention you across all channels

Mentions

Track the total number of mentions for your brand, competitors or any keywords that matter to you.

Real-time unified feed

Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.

Filtering

Filter the feed by channel, sentiment, and language to quickly focus on areas of interest or assess different aspects of your search results.

Comments

Capture the comments and replies for all social media posts along with the related sentiment and engagement data.

Presentation-ready exports

Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.

Alerts

Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.

Manage crisis

Get early warnings before issues escalate.

Monitor spikes in mentions and analyze negative themes.

React faster, respond smarter, and control the narrative.

Demo how it works

Features for managing PR crisis

Alerts

Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.

Thematic sentiment analysis

We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.

Recommendations

Personalized recommendations on how to improve negative themes or double down on the positive ones.

Peak Analysis

Wondering what caused a spike? Our AI highlights the key mentions, themes, or events behind sudden jumps, so you’re never guessing.

Sentiment breakdown

Analyze the sentiment around your keywords and the ratio of positive to negative mentions.

Chart Analysis

Turn charts into clear takeaways. Get instant, plain-language summaries of trends, shifts, and anomalies—without digging through.

Reputation score

One number to measure your PR success simplified through our very own reputation algorithm.

Real-time unified feed

Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.

Arabic monitoring

Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.

Comments

Capture the comments and replies for all social media posts along with the related sentiment and engagement data.

Presentation-ready exports

Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.

Advanced reporting

Deep dive into your media presence with comprehensive analytics and visualizations about mentions, sentiment, trends, channels, locations and more.

Optimize campaigns

Plan, track, and optimize campaigns with confidence.

Quickly identify relevant positive and negative themes

Craft messaging that resonates.

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Features for optimizing marketing campaigns

Executive Summary

A concise and clear summary of all your mentions in a selected time range along with prominent positive and negative themes.

Thematic sentiment analysis

We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.

Recommendations

Personalized recommendations on how to improve negative themes or double down on the positive ones.

Historical analysis

Make more informed decisions and dig deeper with up to 12 months of historical data on web articles and social media

Real-time unified feed

Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.

Comments

Capture the comments and replies for all social media posts along with the related sentiment and engagement data.

Benchmark competitors

See how your brand stacks up.

Spot market gaps and unmet customer needs.

Discover opportunities to lead the industry conversations.

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Features for benchmarking against competitors

Competitive analysis

Identify top positive and negative themes associated with your competitors to identify gaps and key opportunities.

Competitive report

Benchmark yourself against your competitors and compare share of voice, public sentiment, performance over time and across channels.

Alerts

Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.

Presentation-ready exports

Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.

Thematic sentiment analysis

We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.

Peak Analysis

Wondering what caused a spike? Our AI highlights the key mentions, themes, or events behind sudden jumps—so you’re never guessing.

Chart Analysis

Turn charts into clear takeaways. Get instant, plain-language summaries of trends, shifts, and anomalies—without digging through.

Historical analysis

Make more informed decisions and dig deeper with up to 12 months of historical data on web articles and social media

Real-time unified feed

Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.

Research trends

Discover what’s gaining momentum before competitors.

Analyze emerging topics and related sentiment shifts.

Stay ahead and ready to act on what matters most.

Demo how it works

Features for researching industry trends

Advanced reporting

Deep dive into your media presence with comprehensive analytics and visualizations about mentions, sentiment, trends, channels, locations and more.

Real-time unified feed

Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.

Alerts

Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.

Newsletter builder

Build custom branded email newsletters with subheadings, easy drag-and-drop mentions to keep stakeholders informed

Filtering

Filter the feed by channel, sentiment, and language to quickly focus on areas of interest or assess different aspects of your search results.

Timelines

Track how your brand, competitors or trends performance changes by tracking mentions, volume and other metrics over time.

Arabic monitoring

Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.

Presentation-ready exports

Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.