Use Cases
Aligator is built to solve real problems. Explore practical ways PR and marketing teams like yours use it to listen smarter, act faster, and make confident decisions.
Monitor brand health
Stay on top of every mention even if not tagged
Track key PR metrics like volume, reach and sentiment
Real-time, news, social and customer reviews unified feed
Demo how it works
Features for brand health monitoring
Dashboard
Get the latest highlights at a glance. Customizable and perfect for busy executives or daily check-ins.
Arabic monitoring
Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.
Executive Summary
A concise and clear summary of all your mentions in a selected time range along with prominent positive and negative themes.
Reputation score
One number to measure your PR success simplified through our very own reputation algorithm.
Reach
Monitor the total reach of articles and posts that mention you across all channels
Mentions
Track the total number of mentions for your brand, competitors or any keywords that matter to you.
Real-time unified feed
Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.
Filtering
Filter the feed by channel, sentiment, and language to quickly focus on areas of interest or assess different aspects of your search results.
Comments
Capture the comments and replies for all social media posts along with the related sentiment and engagement data.
Presentation-ready exports
Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.
Alerts
Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.
Manage crisis
Get early warnings before issues escalate.
Monitor spikes in mentions and analyze negative themes.
React faster, respond smarter, and control the narrative.
Demo how it works
Features for managing PR crisis
Alerts
Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.
Thematic sentiment analysis
We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.
Recommendations
Personalized recommendations on how to improve negative themes or double down on the positive ones.
Peak Analysis
Wondering what caused a spike? Our AI highlights the key mentions, themes, or events behind sudden jumps, so you’re never guessing.
Sentiment breakdown
Analyze the sentiment around your keywords and the ratio of positive to negative mentions.
Chart Analysis
Turn charts into clear takeaways. Get instant, plain-language summaries of trends, shifts, and anomalies—without digging through.
Reputation score
One number to measure your PR success simplified through our very own reputation algorithm.
Real-time unified feed
Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.
Arabic monitoring
Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.
Comments
Capture the comments and replies for all social media posts along with the related sentiment and engagement data.
Presentation-ready exports
Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.
Advanced reporting
Deep dive into your media presence with comprehensive analytics and visualizations about mentions, sentiment, trends, channels, locations and more.
Optimize campaigns
Plan, track, and optimize campaigns with confidence.
Quickly identify relevant positive and negative themes
Craft messaging that resonates.
Demo how it works
Features for optimizing marketing campaigns
Executive Summary
A concise and clear summary of all your mentions in a selected time range along with prominent positive and negative themes.
Thematic sentiment analysis
We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.
Recommendations
Personalized recommendations on how to improve negative themes or double down on the positive ones.
Historical analysis
Make more informed decisions and dig deeper with up to 12 months of historical data on web articles and social media
Real-time unified feed
Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.
Comments
Capture the comments and replies for all social media posts along with the related sentiment and engagement data.
Benchmark competitors
See how your brand stacks up.
Spot market gaps and unmet customer needs.
Discover opportunities to lead the industry conversations.
Demo how it works
Features for benchmarking against competitors
Competitive analysis
Identify top positive and negative themes associated with your competitors to identify gaps and key opportunities.
Competitive report
Benchmark yourself against your competitors and compare share of voice, public sentiment, performance over time and across channels.
Alerts
Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.
Presentation-ready exports
Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.
Thematic sentiment analysis
We analyze the top 5 positive and negative themes associated with your keyword in a selected time range.
Peak Analysis
Wondering what caused a spike? Our AI highlights the key mentions, themes, or events behind sudden jumps—so you’re never guessing.
Chart Analysis
Turn charts into clear takeaways. Get instant, plain-language summaries of trends, shifts, and anomalies—without digging through.
Historical analysis
Make more informed decisions and dig deeper with up to 12 months of historical data on web articles and social media
Real-time unified feed
Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.
Features for researching industry trends
Advanced reporting
Deep dive into your media presence with comprehensive analytics and visualizations about mentions, sentiment, trends, channels, locations and more.
Real-time unified feed
Bring all your digital and social media coverage into one place. Scan the conversation as it happens, no matter where it’s taking place.
Alerts
Get alerts about spikes in mentions directly to your email or WhatsApp to stay ahead of any crisis.
Newsletter builder
Build custom branded email newsletters with subheadings, easy drag-and-drop mentions to keep stakeholders informed
Filtering
Filter the feed by channel, sentiment, and language to quickly focus on areas of interest or assess different aspects of your search results.
Timelines
Track how your brand, competitors or trends performance changes by tracking mentions, volume and other metrics over time.
Arabic monitoring
Identify dialect nuances and assess sentiment in Arabic media with unprecedented accuracy.
Presentation-ready exports
Export any report in delightful well-crafted PDFs to share with your team or present to your stakeholders.
Start listening 
to what matters
Listen to customers and competition
Predict industry trends
Improve brand reputation and positioning
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